EXPLORE
MY SERVICES

BRANDING

CONTENT CREATION

WEB DEV & DESIGN

DIGITAL MARKETING

SEO

BRANDING SERVICES

Creating a strong brand that resonates with your existing customers, attracts new ones and stands out from competitors is no easy task. A branding specialist can assist creating or growing your brand to earn space in the minds of the target audience and become their preferred option for doing business.  

Here’s how I can help:

  • Explore the new brand or evaluate the current brand
  • Develop a strategy for brand consistency – Brand Style Guide
  • Streamline consistent content creation
  • Activate Brand Presence
  • Monitor and Measure Brand Activity
Branding Services include

Brand Style Guide & Visual Assets

Logo Development, Tone & Voice, Colours, Fonts, Images and Audience Personas

Brand Templates

Letterhead, Business Cards, Presentation Pack, Email Signatures

Digital Channel Branding

Website, Social Media, Email Marketing

CONTENT CREATION

Quality engaging content provides your target audience with free and valuable information, attracts new potential customers to your website and retains existing customers who become your brand promoters.

Here’s how I can help:

  • Understand the target audience’s needs, interests, and pain-points to create content that resonates with them
  • Identify keywords and phrases that are relevant to the target audience and incorporate them in content to increase its visibility in search engines
  • Format easy to read, visually appealing content that is optimized for the web
  • Generate new content ideas to providing value to the target audience
  • Identify various online channels to promote content to a wider audience
  • Assist with regularly evaluating content using metrics such as traffic, engagement, and conversions to determine the effectiveness and inform future content creation strategies
Content Services include

Content Creation

Website Copy, Social Media Posts, Blogs, Graphic Design, Infographics, Videos/Images

Content Strategy

Target Audience Personas, Social Media Content Strategy, Website Content Strategy, Analytics Reporting

WEB DESIGN & DEVELOPMENT

It’s time to engage a web developer when, you are starting a new business, you want to generate leads through your website, you need a complex website or you have limited experience with online tools.

Here’s how I can help:

  • Clarify your website goals
  • Provide guidance on what platforms will be suit your needs
  • Recommend features, functions and design elements that ensure your website will deliver your business goals
  • Save time and money in the long term
  • Create a site with unique design and functionality instead of a standard template
  • Assist with ongoing maintenance and support if required 
Website Services include
Website Refresh

Conduct an audit of your current website, patch the functionality and design issues that are impacting your website performance. Make additional recommendations for future improvements.

Website Redesign

Redesign your website utilising a platform conducive to long-term objectives. This approach involves crafting a responsive website that effectively engages the target audience through a compelling design, engaging content, and intuitive functionality. The website redesign also encompasses On-Page Optimization to enhance visibility in search rankings, maximizing discoverability.

New Website

Design and development of a new website using a 9 stage process. The process includes research and planning, domain name registration, platform selection, site structure design, site design, hosting, user acceptance testing, launch and post launch monitoring.

DIGITAL MARKETING

Digital marketing is vital for your business to reach and communicate with consumers who are most likely to buy your product or service. Consumers now expect and rely on digital marketing  as a way to learn about brands. 

Here’s how I can help:

  • develop a digital marketing strategy for using online channels to establish an internet presence and achieve key business objectives
  • identify your target audience and create tactics to communicate with them on the digital channels they use
  • save money through cost-effective online marketing using owned channels including your website,  social media,  search engine rankings, blogs and email.  
  • Analyse channel key performance indicators (KPIs) to properly measure performance and adjust tactics where required
Digital Marketing Services include

Social Media Marketing, Search Engine Optimisation (SEO), Online PR, Affiliate Marketing, Instant Messaging Marketing

SEARCH ENGINE OPTIMISATION (SEO)

Search Engine Optimisation (SEO) is a strategy to ensure that when someone searches for your product or service category, they find your business website. With most consumers using search engines to get information on products or services before they buy, every business needs to invest in SEO tactics. 

Here’s how I can help:

  • develop a plan to expand your business’s online visibility by creating, optimising, and promoting content to attract more organic traffic to your website
  • conduct a website audit on the technical setup, content, and links to improve organic search ranking 
  • establish a Google Business Profile to increase your business’s visibility and reach customers via Google Search and Google Maps.

  • monitor and track SEO results to improve future strategies
SEO Services include

On-Page Optimisation

Keyword Research, Copy and Keyword Usage, User Experience (UX), URL Structure, Page Speed, Sitemap, Content, Metadata and Tags, Internal Link Structure, Website Structure and Design, Mobile Responsiveness

Off-Page Optimisation

Local SEO (Google Business Profile), Inbound links (earn backlinks and build backlinks)